Sarah MacKinnon – Medium

Sarah MacKinnon

Sarah MacKinnon

One Krav Maga Lesson Choked My Fear of Failure.

Leaders: Drop the Traditional Sports Metaphors and Coach Us on Risk and Resilience

Sep 12, 2020

One Krav Maga Lesson Choked My Fear of Failure.

Sep 12, 2020

Sarah MacKinnon

Counting Down to Lockdown in the South of Spain

Well, it could be worse. There are helicopters circling overhead periodically in my tiny Costa del Sol town. Military? Press? Not sure.

Mar 15, 2020

Counting Down to Lockdown in the South of Spain

Mar 15, 2020

Sarah MacKinnon
in
The Startup

Somewhere between the Michelin Guide (circa 1900) and Today, Content Marketing Has Lost Its…

If your strategy has accidentally taken the wrong path, here’s how to course-correct with buyer journey mapping.

Jul 17, 2019

Somewhere between the Michelin Guide (circa 1900) and Today, Content Marketing Has Lost Its…

Jul 17, 2019

Sarah MacKinnon
in
The Startup

Stop! We’re Overwhelming B2B Buyers in Content Marketing Tsunami and it’s NOT Helping Them Buy.

When we’re throwing more time and money than ever before into B2B content marketing, why is the buying process slowing down?

Jul 2, 2019

Stop! We’re Overwhelming B2B Buyers in Content Marketing Tsunami and it’s NOT Helping Them Buy.

Jul 2, 2019

Sarah MacKinnon

Do These 4 Things to Build Healthier Relationships with your Freelance Clients

It is divine to freelance. And not only for the deliciously self-governing challenge of waking up every morning knowing that you are…

Jan 15, 2019

Do These 4 Things to Build Healthier Relationships with your Freelance Clients

Jan 15, 2019

Sarah MacKinnon

Sarah MacKinnon

I write the odd word to the wild | I also help B2B companies accelerate the buying process with marketing content at www.sarahmackinnonwrites.com/

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